The Hidden Cost Of A Discount Agent In Gawler

Sellers often misunderstand real estate commissions. They think that all agents are the same. They select the discount agent. They believe they are smart. If one charges less and the other is higher, they pick Agent A. They think they saved money in the pocket. This is wrong. The discount broker is usually the most expensive eventually. The reason? They achieve a lower price. The difference in your sale price dwarfs than the small saving.

Use logic. If an agent cannot negotiate their own money, how can they defend your house price? They don't. They fold instantly. When the heat is on, the cheap agent says: "It is a good offer." They need the turnover. They don't care about your extra $10k. Brad Smith fights for every dollar. We are professionals.

I watch vendors in gawler real estate drop tens of thousands to save $4,000 in fees. It is sad. It is a one-time event. You need the maximum price. Commission is a cost of sale. If I get you a higher price, and I cost $5,000 more, you win. That is the net result. Look at the net, not the fee.

Price vs. Performance In Real Estate

There is a difference between price and result. McDonalds and fine dining are not the same. Salespeople are the same. Some just open doors. They upload photos and wait for the phone to ring. That is easy. That is not service.

A skilled agent builds value. We work the database. We style the home. We use psychology. Key point: we deal. When a buyer says "$600,000 is my limit", the cheap agent believes them. The pro knows how to get them to $620,000. That extra $20,000 is pure profit. That is skill.

Budget brokers rely on volume. They must sell many to survive. They rush to maximize your price. They treat you like a number. I limit my listings. To give attention for you. My commission enables me to serve you best. Don't be a number.

How Negotiation Skills Impact Your Pocket

Negotiation is not arguing. It is influence. Knowing silence and when to listen. Understanding signals. Building pressure. An expert pushes the price willingly. We use scripts to get the max.

It is learned to get right. It is worth money. You employ me for this reason. Not for the sticker. You pay us to talk cash. If your agent is weak, they will cost you. They will suggest you drop your price because they can't get the buyer up. It is easier to crunch a seller than to lift a buyer. Discounters reduce. Good agents build.

Interview question: "Tell me a story how you negotiated." Listen to the answer. Should they say "It was easy," be careful. Look for "The offer was $500k, I worked them to $530k." That is who you want. I fight for you. I guarantee it.

Understanding Advertising Costs

Cheap agents often offer "advertising included." Great deal? Wrong. Nothing is free. When it is included, they go cheap. You get the small ad. Cheap snaps. Small sign. Why? it is their cost. They minimize cost.

To sell for a premium price, you need the best. Top spot online. Professional photography. Virtual styling. Targeted marketing. It isn't cheap. It reaches more people. More buyers = more competition. Demand equals value. Cutting ad spend and fail to reach someone, it costs you value. That is bad math.

I advise vendor paid marketing. We do it right. We spend what is needed to find the buyer. It is your asset. Showcase it. Don't hide it in the dark to save a grand. It creates the result.

Beware Of Over-Quoting Agents

A dirty tactic of bad agents lying about value. They tell you you will get a huge price when it is worth $600k. The goal is to win the job. You sign with them out of greed. Later, it doesn't sell. They blame the market. They ask for price drops to where it should be. And you sell for $600k after wasting time.

You chose the fake. The honest agent who was accurate was rejected. Be smart. If an agent promises to be true, be suspicious. Show me the sales. If they can't, it is a lie. I value correctly. I base it on facts. My price might be less, I achieve it. We beat it through negotiation, not by lying at the start.

Be aware. Real estate is full of sharks. Look for integrity. Select the person reality, not fairytales. That is the partner who will actually sell your home for the max.

The Interview Checklist For Sellers

When interviewing, quiz them:
1. Explain negotiation.
2. Prove your results.
3. How do you auction?.
4. Explain learn the facts guide your cost.
5. What is your marketing strategy?.

Their answers will tell you everything. If they stumble, don't hire them. If they are confident, hire them. If they drop their fee without a fight, reject them. If they fold, they will cost you.

Grill me. Challenge me. I am prepared. I know my value. Pick me. I am not the cheapest, but because I am the best. And the best is always free with the final price.